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SEO Audit: What It Is and Why Your Business Needs It

Imagine you’ve just opened your own business — a small workshop making exclusive custom furniture. Following friends’ advice, you ordered a beautiful website with all the latest features: animations, galleries, and mobile responsiveness. But weeks pass, and the expected flow of customers from search engines never comes. What’s the catch, and how do you fix it? The answer is simple: you need an SEO audit.

1. Client’s Story: Why Do You Need an SEO Audit?


Olya launched her workshop’s website in April. She checked the statistics daily, but:
● For key queries like “custom furniture” and “exclusive furniture,” her pages weren’t even in Google’s top five results;● Bounce rate was over 70% (users visited but left immediately);● Orders from the website were almost nonexistent.
This is a typical scenario: the site exists, but it doesn’t work for the business. An SEO audit will help you:● Identify why search engines don’t “see” your pages;● Understand what scares away or confuses real visitors;● Get a roadmap of changes that will turn your website into a sales driver.

2. Let’s Imagine Further: How an SEO Audit Works

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1.Data CollectionIn Google Analytics, you can see how many people visit your site, which pages they leave from, and what actions they take. Search Console will show you which queries don’t even get your pages indexed.
2.Technical DiagnosisImagine there is an error in your site’s code — Google’s bot struggles to “read” your pages. Or your furniture gallery loads too slowly, and users lose patience. The SEO specialist:● Checks the robots.txt file and sitemap.xml;● Analyzes loading speed (Core Web Vitals); ● Tests mobile and tablet responsiveness.
3.Content AnalysisImagine you wrote an “About Us” text with all your achievements but forgot to mention the keywords people use to find you. Terms like “custom furniture” and “individual design” should be organically integrated into titles, headings, and product descriptions.
4.External Factors CheckYour friend advised leaving comments on forums with links to your site. But if those forums are low quality, it does more harm than good. The SEO specialist analyzes your backlink profile and develops a strategy to build quality backlinks.
5.UX and Business MetricsWhen you visit the site from a mobile device, the menu is hidden and the “Order” button is tiny. To convert visitors into customers, you need to check how they navigate pages, where they get stuck, and what makes them click “Buy.”

3. What Does an SEO Audit Do for Your Business? Examples

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● Increase in Organic Traffic:After fixing technical issues, Olya saw a 40% increase in new visitors from Google within just one month.
● Improved Conversion Rates:By optimizing texts and simplifying the order form, she increased client inquiries from the website by 25%.
● Reduced Advertising Costs:The better SEO performs, the less you need to spend on paid ads — visitors come directly from organic search results.
● Strategic Insights:Keyword analysis revealed new niches: searches for “luxury custom kitchens” were more popular than “wardrobes,” so Olya expanded her product range and raised the average order value.

4. SEO Audit as Part of the Overall Strategy

Imagine your business is a boat, and your website is the sail. If the sail isn’t properly adjusted — both technically and content-wise — the boat won’t sail in the right direction, no matter how strong the wind is.● Short-term benefit: Quickly identifying and fixing “blockages.”● Long-term perspective: Building a quality content plan, understanding seasonal demand, and establishing a strong online reputation.

5. How to Order an SEO Audit at Accendix

1.Free Consultation - We discuss your business goals and current challenges.2.Preliminary Analysis - We use professional tools and proprietary algorithms.3. Report with Recommendations - A document outlining priorities, impact assessment, and an action plan.4.Implementation - Our specialists or your team carry out the changes.5.Results Monitoring - Tracking traffic and conversion trends after 1–3 months.
An SEO audit is not just a technical check. It’s a comprehensive tool that gives you:● A clear understanding of your website’s strengths and weaknesses;● A concrete plan to improve search visibility;● The ability to make strategic business development decisions..
If your website isn’t delivering results yet, it’s time to turn to experts and conduct a thorough SEO audit. Accendix is ready to help you open new horizons for online sales!

Accendix

© Created by Jeronymo

All rights Reserved

Accendix

© Created by Jeronymo

All rights Reserved