CloudFlow: Platform
Content clusters, Core Web Vitals, PR link building and conversion optimization for B2B SaaS platform.
Challenge
A B2B SaaS project management platform had low organic visibility. Content did not match search intent, technical issues slowed indexing, and organic traffic conversion was below 1%.
Solution
Content Clusters
Built 12 thematic clusters around key topics: project management, agile, remote work, productivity. Each cluster — pillar page + 8-15 supporting articles.
Technical Optimization
Optimized Core Web Vitals: reduced LCP from 4.2s to 1.8s, CLS from 0.25 to 0.05. Implemented ISR for dynamic pages.
PR Link Building
Organized publications in TechCrunch, Product Hunt, Forbes Tech. Built 150+ quality links from DR 50+ sites.
Results
Demo requests grew by 350%, organic traffic — by 520%. Domain DR grew from 32 to 57. Created a stable lead generation channel through SEO.