TechStore: Electronics online store
Complete catalog restructuring with 10,000+ product cards. Technical SEO audit, content strategy and quality link building.
Challenge
An electronics online store with 10,000+ products had serious indexing issues. Duplicate pages, slow loading and lack of optimized content led to declining positions. Organic traffic had been steadily decreasing for 6 months.
Solution
Technical SEO Audit
Conducted a deep audit on 200+ parameters. Found 3,400 duplicates, 800 pages with 404 errors, critical loading speed issues (LCP > 5s).
Catalog Restructuring
Rebuilt site architecture: new category system, optimized filters, canonical tags for product variations. Implemented faceted navigation without creating duplicates.
Content Strategy
Optimized 10,000+ product cards: unique meta tags, structured descriptions, schema markup (Product, Offer, Review). Created 50+ SEO-optimized category pages.
Link Building
Built 380+ quality backlinks through PR publications, guest posts and partner programs. DR grew from 25 to 48.
Results
In 8 months, organic traffic grew by 420%, keywords in TOP-10 increased from 120 to 2,400. Organic conversions grew by 180%, and SEO channel revenue — by 250%.
