SEO Growth for a Dietary Supplements Online Store in France and Monaco

A comprehensive SEO transformation for an established dietary supplements online store. The project focused on expanding commercial keyword visibility, optimizing more than 300 product pages, strengthening content expertise, and reducing dependence on branded organic traffic in France and Monaco.

Key Results

+200% — Growth in ranking keywords.
Improved CTR — Across selected priority pages.
300+ — Optimized product pages.
2 markets — France and Monaco.

Primary KPI: +200% growth in ranking keywords.

Case Study Overview

Challenge

An established dietary supplements e-commerce store operating in France and Monaco relied heavily on branded organic traffic and had limited visibility for non-branded commercial search queries.

Solution

Comprehensive keyword research and clustering, optimization of 300+ product pages, technical SEO improvements, expert-driven content development, advanced Schema.org markup, and strategic link building.

Results

A 200% increase in ranking keywords, improved CTR across priority pages, and broader organic visibility for non-branded commercial searches.

The Challenge

An established dietary supplements e-commerce business operating in France and Monaco approached Accendix to improve its organic search performance.

Despite having operated for many years and building a loyal customer base, the website generated most of its organic traffic through branded search queries.

Although its click-through rate (CTR) was relatively high, this concealed a significant limitation: the website was primarily reaching customers who already knew the brand.

Meanwhile, potential buyers searching for supplements, ingredients, product categories, and specific nutritional needs were not being effectively captured through organic search.

The situation was further complicated by an outdated content management system, an aging website design, limited scalability, and increasing competition in Google's search results.

Our primary objective was to reduce the website's dependence on branded searches, expand its visibility for commercial keywords, and build a scalable SEO foundation for long-term growth.

We Identified Six Strategic Priorities

Modernize the website architecture and provide SEO-focused redesign recommendations.
Build and cluster a comprehensive keyword database for product categories and individual products.
Optimize more than 300 product pages for relevant commercial search queries.
Strengthen content credibility through contributions from qualified doctors and industry specialists.
Improve the backlink profile through community-based link building and editorial outreach.
Resolve technical SEO issues and implement an enhanced Schema.org structured data graph.

01. Website Redesign and Architecture Modernization

One of the project's main challenges was its outdated technical infrastructure, which limited SEO optimization opportunities and negatively affected the overall user experience.

We developed comprehensive recommendations for modernizing the website's design, page structure, and technical architecture.

Special attention was given to semantic HTML markup, proper heading hierarchy, navigation structure, and content accessibility for search engines.

Key areas of work included:

UX/UI redesign recommendations for commercial pages.
Improvements to semantic HTML structure.
Better navigation between product categories and individual products.
Recommendations for mobile responsiveness and page loading performance.
Development of SEO requirements for the updated technical platform.

Our objective was not simply to modernize the website's appearance, but to establish a stronger foundation for sustainable organic growth while protecting existing search visibility.

02. Comprehensive Keyword Research and Clustering

We conducted extensive keyword research focused on the dietary supplements market in France and Monaco.

The keyword database was developed separately for product categories, individual supplements, active ingredients, and relevant consumer search needs.

After collecting and cleaning the keyword data, we grouped queries into semantic clusters based on search intent and topical relevance.

Our work included:

Collecting French-language commercial and informational keywords.
Analyzing the keyword strategies and website structures of major competitors.
Clustering search queries by product category, individual products, and ingredients.
Mapping priority keywords to relevant landing pages.
Developing recommendations for category expansion and internal linking.

Business impact: The store gained a structured SEO roadmap focused on attracting new customers through non-branded commercial searches, rather than relying primarily on existing brand recognition.

03. SEO Optimization of More Than 300 Product Pages

One of the most extensive parts of the project involved optimizing the product catalog.

We updated the content and information architecture of more than 300 product pages, aligning them with relevant search queries and customer expectations.

Each product was approached individually, taking into account its target keywords, ingredient composition, product characteristics, and commercial search intent.

The optimization process included:

Rewriting and optimizing Title tags and Meta Descriptions.
Improving H1 headings and content hierarchy.
Developing unique SEO-focused product descriptions.
Expanding product information about ingredients and composition.
Improving the presentation of technical specifications and product details.
Adding contextual internal links to relevant categories and products.
Reducing duplicate content and improving thin product descriptions.

Because the website operates in the health and wellness sector, particular attention was given to factual accuracy, responsible product descriptions, and compliance with applicable requirements for health-related marketing claims.

The objective was to make product pages more informative, relevant, and useful to both search engines and potential buyers.

04. Strengthening E-E-A-T Through Expert-Led Content

Trust and credibility play an especially important role in the dietary supplements industry.

For this reason, improving the quality and expertise of the website's informational content became a core part of our SEO strategy.

We involved qualified doctors and relevant specialists in developing expert-driven articles and strengthening the blog's informational value.

Our content strategy included:

Expanding topical coverage across the health and wellness niche.
Involving medical professionals and industry experts in content development.
Creating more comprehensive articles about ingredients and dietary supplements.
Improving article structure and incorporating credible references.
Strengthening internal linking between informational content, product categories, and individual supplements.

These improvements helped establish a stronger foundation of expertise and credibility, supporting the website's positioning as a specialized source of information about dietary supplements.

05. Link Building and Backlink Profile Development

To improve the website's competitiveness in organic search, we implemented a comprehensive off-page SEO strategy.

The campaign combined community-based link acquisition with targeted editorial outreach.

Key activities included:

Analyzing competitors' backlink profiles.
Identifying relevant websites and industry-specific publishing opportunities.
Acquiring contextual links from relevant online communities.
Preparing and placing outreach articles on suitable external websites.
Strengthening priority commercial categories and product pages.
Maintaining a diversified anchor text profile.
Monitoring newly acquired and lost backlinks.

Our approach emphasized topical relevance, link placement quality, and gradual backlink profile development.

This work complemented the website's technical improvements and content optimization, helping strengthen its competitive position across commercial keyword clusters.

06. Technical SEO and Advanced Schema.org Implementation

Alongside content development, we conducted comprehensive technical SEO optimization.

Our focus was on improving crawlability, indexation, internal linking, metadata, and the structured representation of website entities.

Key technical improvements included:

Analyzing the indexation of product and category pages.
Reviewing canonical tags and duplicate URLs.
Optimizing sitemap.xml and robots.txt.
Identifying technical errors and problematic redirects.
Improving the internal linking structure.
Optimizing metadata and semantic HTML markup.
Expanding the website's Schema.org structured data graph.

We also strengthened the relationships between key website entities through structured data, including the organization, website, products, and navigational elements.

This created a more consistent, machine-readable representation of the business and its product catalog.

SEO Results

The project delivered significant improvements in commercial keyword coverage and established a stronger foundation for non-branded organic search visibility.

Key achievements:

+200% growth in ranking keywords, expanding the website's reach across relevant search queries.
Improved CTR on priority pages, supported by targeted metadata and content optimization.
300+ optimized product pages, with improved commercial relevance and content quality.
Comprehensive keyword clustering, covering product categories and individual supplements.
Stronger expert-driven content, developed with contributions from doctors and qualified specialists.
An enhanced backlink profile, supported by community link building and editorial outreach.
Improved technical SEO and Schema.org implementation, supporting a more scalable website structure.

The main objective was not simply to increase traffic volume, but to transform the website's organic acquisition strategy — moving from a heavy reliance on branded searches toward broader visibility across high-value commercial keywords.

By combining technical SEO, structured keyword research, expert-led content, product page optimization, and strategic link building, we established a comprehensive SEO framework for the business.

The result: a 200% increase in ranking keywords, improved CTR across selected pages, and a stronger foundation for attracting new customers through non-branded organic search in France and Monaco.