SEO Wiki

Anchor Text

in short

Anchor text is the visible clickable text of a link that tells search engines what the target page is about.

Anchor text is the text of a hyperlink. It passes context about the page being linked to.

How it works

There are exact-match, partial, branded and naked anchors. A natural profile mixes them.

Why it matters

  • Strengthens relevance
  • Over-optimized anchors are risky
  • Matters for internal links too

How Accendix handles it

We plan anchor distribution so the profile looks natural and branded anchors dominate.

Related pages

BacklinksInternal Linking
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All Wiki pagesUpdated: October 26, 2026