SERP (Search Engine Results Page)

SERP is the page of search results: organic listings, ads, maps, AI answers and other features.

How it works

SERP composition depends on intent: local queries trigger Google Maps, informational ones trigger rich answers and AI Overviews.

Why it matters

• Shows which content format Google wants
• Rich snippets increase CTR
• Helps estimate competition

How Accendix handles it

Before creating a page we analyze the SERP and build the format around what already ranks in the TOP-10.