SEO Wiki

Internal Linking

in short

Internal linking is the system of links between pages on the same site that distributes authority and aids navigation.

Internal linking is linking from one page of a site to another: menus, breadcrumbs, in-text links and 'related articles' blocks.

How it works

Links pass authority and context and help bots discover new pages. Important pages should receive more internal links.

Why it matters

  • Speeds up indexing
  • Boosts commercial pages
  • Increases session depth

How Accendix handles it

We build topic clusters: blog article → service → case study.

Related pages

Anchor TextOn-page SEO
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All Wiki pagesUpdated: October 26, 2026